How to make your website stand out from the rest!

by Natalie Jenkins

Strategic web use is one of the easiest ways for businesses to connect with the biggest audience on Earth. As of April 2022, there were 4.9 billion people using the internet, with that number expected to grow to 7.5 billion by 2030. Never has it been this easy to get your branding out into the world, which is why a website that stands out from your competitors is so important.

When it comes to ranking a website, Google always looks at the average length of time visitors spend on your website when choosing where to position you in the search results. The longer people stick around, the better your site will rank. To keep those eyes on your website for as long as possible, there are a few keys things that can make all the difference.

Potential Customer Visibility:

If, like most of us, you’re not much of a tech guru, it can be difficult to know the tips and tricks that will get you onto the first page of internet search results when someone searches your products or services. Things like PPC (pay-per-click) and SEO (search engine optimisation) can have a massive effect on your visibility, but the average person won’t know much about using these tools effectively. There are plenty of online resources to help you learn more about this type of marketing, but sometimes the best thing to do is hire a professional that knows what they’re talking about. It’s worth the money in the long run.

Website Functionality:

Keep your website simple. Think about the customer’s experience and don’t overwhelm them with text heavy pages or too many colours. It can be easy to focus too much on what your website looks like, but remember, just because it looks good doesn’t always mean it’s functional. Also, ensure that your phone number is in plain view. People don’t want to go on a hunt just to contact you! Check that your layout is easy to navigate, visually pleasing and mobile friendly. These days, many people use their phones to view content, so make sure your website is compatible with both Apple and Android; you don’t want to lose potential customers because your website is hard to navigate on a phone.

Quality Imagery and Visuals:

Invest in good quality imagery. In this day and age, pictures taken on your phone just won’t cut it. Steer clear of stock imagery you pay for as this can look impersonal and staged. Consider hiring a photographer to help market your business to the best of your ability and if design isn’t your strong point, think about using a web design team to refresh your look. Implementing a style guide can also help keep the look and feel of your business consistent. This can be as simple as selecting colours or fonts that you use for all branding and marketing materials to create uniformity and customer recognition.

The Benefits of Video:

Google loves video. They keep track of how long people spend on your site, and if you’re consistently uploading video content that keeps people watching, this can improve your stats and bump you up in the search rankings. Your aim should always be to reach the top of the search page. All video content should look professional and should either be entertaining or help the customer in some way. Keep it relevant to who you are as a company and showcase your company culture.

And Lastly… Make it ‘YOU’:

Your website is a perfect opportunity to showcase to the world who you are and what you’re all about, so make sure it counts. Never has it been so easy to get your branding out there; with the click of button your company can be found. Boots on the ground is one thing, but your website is a convenient, 24-hour selling tool that makes things easy not just for your customers to make enquiries, but also for you to keep track of and immediately get in touch with them when they do. If you have any questions or you would like to know more about some of the dual marketing opportunities available through Taipan, please reach out to our Marketing Team on 1300 654 782 and we would be happy to help.